Your marketing team,
with AI and human judgment.

Content, campaigns, social media and sales follow-up. We build a team of AI agents and specialists around what your business needs.

Request a free assessment

Start with one task. Connect more when your business needs them.

A specialist sets it up
AI executes
Your team decides

What you can delegate

What would you like to delegate to your team?

12 agents across six areas. Choose what you want to delegate.

Strategy2 agents

Know what to do first.

Business goals, market insight and a plan that organizes the work.

Marketing strategy: Turns business goals into priorities, a calendar and an action plan.
Market research: Analyzes competitors, customer questions and communication opportunities.

Content and social3 agents

A brand with something to say.

From the idea to approved content, with a consistent voice across channels.

Content: Prepares posts, articles, newsletters and scripts in your brand voice.
Design and video: Creates graphics, ad variations and videos from a brief.
Social media: Organizes the calendar, adapts content by channel and schedules approved posts.

Acquisition2 agents

Help more people discover your business.

Campaigns and digital presence connected to your brand proposition.

Digital advertising: Prepares campaigns and ad tests; proposes adjustments for a specialist to review.
Visibility on Google and AI: Identifies improvements to your presence, content and structure to help people find your business.

Conversion and sales3 agents

Give interest a next step.

Pages, answers and follow-up to support each opportunity.

Pages and conversion: Creates and improves campaign pages, forms and messages to generate inquiries.
Customer service and qualification: Answers common questions, gathers context and hands opportunities to your team.
Sales follow-up: Follows up on inquiries, reminds contacts of next steps and reactivates them within the agreed rules.

Retention1 agent

Stay present after the first purchase.

Relevant communications to maintain customer relationships.

Email and retention: Prepares newsletters and sequences to support customers and encourage repeat purchases.

Measurement1 agent

Understand what happened and what to change.

Results explained to inform your next decision.

Analysis and optimization: Brings metrics together, explains results and proposes changes to review with your specialist.

During the assessment, we define the team, scope and implementation plan for your business.

AI follows your rules. Exceptions reach your team.

Imagine a common inquiry at a service business. The specialist configures what AI can answer and when it should hand over.

People where judgment matters.

That is human in the loop: clear responsibilities for the specialist, AI and your team.

Your Workana specialist

At setup and during reviews

Defines the plan, prepares the information and tests the solution. Reviews work and adjustments within the agreed scope: content, campaigns or agent performance.

AI

For the enabled tasks

Executes the agreed work using the configured information and limits. Hands over cases requiring a human decision.

Your team

For business decisions

Sets priorities, provides information and handles handovers. Keeps control of commercial decisions.

How we review the work

Reviews you can understand.

Your specialist explains what they observed, what they adjusted and what to review next. You can see how the solution is working.

We agree on setup, reviews and their frequency for each team. This does not imply continuous human supervision of every task.

Illustrative customer service example

Observation: Inquiries about a new service appear.
Adjustment: Information approved by your team is added.
Next review: Check whether AI resolves these inquiries or hands them over.

What if no changes are needed?

The report explains what was reviewed and why the configuration stays the same. If there is insufficient data, it says so. Improvements and results are never invented.

Workana talent, now with AI.

If you already hire freelancers, you know the value of a good specialist. With ON, that expertise also helps prepare AI for your business.

One priority first. More tasks when it makes sense.

Start with one area or combine several. The assessment helps define the scope, rules and your team's involvement.

Experiences from the Workana ON pilot.

Experiences from the earlier pilot. Each business has different needs and results.

“We were always answering the same questions about shipping and returns. The agent handles that, and the team can focus on selling. I ended the month with more inquiries handled and less exhaustion.”

Lucía P.Marketing Director · Home decor e-commerce

“I know nothing about artificial intelligence, and I did not need to. The specialist configured everything, tested real cases with us, and only then did we activate it. It adapted to the firm’s serious tone.”

Sebastián L.Partner · Law firm

“We used the Visibility Agent to understand why we were not appearing in searches. It gave us a prioritized list of clear improvements. We changed only what was needed, and customers began finding us.”

Matías O.Founder · Marketing agency

Before turning your business ON.

Am I buying a tool or a service?

A service configured for your business: AI agents and specialists with agreed tasks and responsibilities. The proposal defines the team, setup and included reviews.

Do I need to know about AI?

You do not need to configure it yourself. The specialist prepares and tests the solution. Your team provides business information, agrees on rules and handles its own decisions.

Does the specialist review every message?

Not necessarily. We agree on what needs human approval, what AI can execute and which exceptions go to your team. The proposal defines the frequency and type of review.

Can I keep working with my freelancers?

Yes. You can keep your current collaborators and define the tasks you want ON to handle. ON does not automatically coordinate your freelancers.

Does it include social content, ads or a website?

We can define a team for those tasks. During the assessment, we review your needs and prepare a proposal with scope, specialists and an implementation plan. You do not need to hire every agent or area.

How much does it cost?

It depends on the agreed scope. Start with the free assessment to identify your priority and discuss a suitable solution for your business.

Does the diagnostic check whether my website is ready for AI agents?

Yes, when that technical review is available. The report separates verified checks from those that need review. This is a technical dimension: it is not a score and does not measure rankings, citations, or sales.

Find out where to start.

Request a free assessment of your digital presence. We review public signals to identify opportunities and discuss your business priority.

Request a free assessmentNo passwords to share. No changes to your accounts.

Your marketing team,
with AI and human judgment.